SPACE share of total CBD audience per month = 52%

METHOD

Auckland City Council provides traffic flow data on a per street basis. We selected the primary routes into the CBD (see diagram, left) and used the most recent data available to collate the average numbers of vehicles per street recorded over 7 days. We multiplied the total by four to determine the monthly average of 483,648. The Auckland car park companies we work with provided us with the average number of tickets pulled per car park in our sites on a monthly basis - a total of approximately 251,000 across 15 car parks. 251,000/483,468 = 52%

WHAT DOES IT MEAN?

SPACE Media communicates with half of the total number of people coming into the city. The average number of people per vehicle is 2.2, which means out of a potential 1.06 million people we speak directly to 552,200.

These people end up with us - they see our ads as they arrive and park their cars, and again as they return to head to their next destination. They are mid to upper level income earners with money to spend and they are making decisions daily about what to have for lunch, what to watch on TV that night, where to stop for gas...

Imagine what you could say to them.