CLIENT: Resene

CAMPAIGN TYPE: Supermarketlite

LOCATIONS: North Island Pak n Save and New World Supermarkets

PROMOTION: Resene Colours

KEY INFO

Supermarketlites are located in key foot traffic points within the supermarkets
(entry, exit, behind the checkout) ensuring maximum exposure for Resene.

Each advertisement is tailor-made for its location. The posters tell the audience
where they can find their nearest Resene retail store, putting them directly on the
path to purchase.

The supermarket shopping audience includes both business and household decision
makers who are likely to act upon messages they encounter during their day-to-day
routine.