SPACE share of total CBD audience per month = 52%
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Half of Auckland drivers park with SPACE
We're often asked how significant the reach our advertisers achieve within the parking environment is. For a long time we've simply used the audience numbers from our individual sites to demonstrate this, but we were prompted to dig a little deeper to provide some perspective on what they really mean.
Using Auckland City Council traffic flow data, we found that approximately 483,000 vehicles travel into Auckland CBD every month.
We compared that with the total number of vehicles that park in SPACE car parks every month (251,000) and the results speak for themselves - 52% of vehicles that enter Auckland CBD end up with us.
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